The concept from ad agency Schifino Lee for their client, Lakeshore Ranch, was to capture a quality of life that is in harmony with Florida’s natural beauty and fragile ecosystem, with the land, water, wild and human life, all convening together. Kind of like the Garden of Eden, but with all the comforts of home; like mosquito repellent.

The concept called for following a typical family as they live life in their eco-friendly playground. And yes, the Sandhill Cranes were actually in the shot. No retouching them in. They walked right up and got in the swing of things.

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