Elvis called it the "flaming Star," in his 1960 movie about a Native American cowboy trying to beat the odds of staying a step ahead of the mythical Indian lore of the flaming star of death (which in the end, he doesn't).
But, let's not go there.
No, I'm talking about the North Star. Or in this case, NorthStar (one word), the business bank.
NorthStar wanted to tell their story through the clients that they help guide. The concept for the images was to portray business persons in dramatic settings while the symbology of a glimmering North Star hung above them, as if aways watching their...
She lost everything, except her life and this cherished grainy, photo of a then little Rose and her mother, taken in her peaceful days growing up in the Carpathian Mountains of Czechoslovakia. No other family artifacts or mementos survived the tragedy to come.
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The concept from ad agency Schifino Lee for their client, Lakeshore Ranch, was to capture a quality of life that is in harmony with Florida’s natural beauty and fragile ecosystem, with the land, water, wild and human life, all convening together. Kind of like the Garden of Eden, but with all the comforts of home; like mosquito repellent.
The concept called for following a typical family as they live life in their eco-friendly playground. And yes, the Sandhill Cranes were actually in the shot. No retouching them in. They walked right up and got in the swing of things.
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Little Marvin (legal name) Creative Director Branded Entertainment, and I collaborated on a shoot to capture some of LM's personality - fun, loving, colorful, dynamic, expressive, hip & playful. Here's a taste of what we came up with:
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Shooting for 3 days at 4 locations. 90+ degree temps. 100% humidity. 80% chance of rain. 4 cases of water consumed. 1 pair of designer glasses lost. But, in the end, 1 happy client.
Consider a vacation to be a panacea—a cure-all for stress, anxiety, and a remedy for stale creativity. If so, then Panacea, in Florida’s eastern panhandle, just west of the big bend, must be the place to vacate for a few days.